MERCHANDISING
FUNCTION

Merchandising

Linking manufacturers and retailers to create the next trend in confectionery

We are responsible for planning what to procure and sell and in what quantities, taking into account the diversifying needs of consumers, and negotiating basic transaction conditions and various contracts with suppliers , mainly major confectionery manufacturers.

We also participate in food trade shows and make repeated visits to discover the ingredients being used by local manufacturers and local specialty confectionery that are not yet available nationwide. We support the confectionery industry as a whole by providing advice and other feedback on such things as how to change product specifications so that they can be easily adapted for distribution.

In addition, we also manage the registration forms for each of the approximately 110,000 items that we handle at any given time.

Extensive product lineup to satisfy the wants of customers

We do business with over 1,100 confectionery manufacturers every year, and have a lineup of nearly 110,000 products at any given time.
From well-known major manufacturers to local specialty confectionery, we leverage our large pipeline of suppliers to handle confectionery of all kinds, bringing consumers together with the perfect confectionery on any occasion.

Insightful information gathering and accurate analysis made possible by being a specialized confectionery wholesaler

We collect a variety of confectionery-related data, including market sales data and purchaser data that shows which kinds of products are endorsed by which kinds of consumers. We contribute to the creation of demand by accurately grasping what products are hot sellers and which customers are the main purchasers, and by carefully selecting, procuring, and proposing products that meet their needs.