INITIATIVES FOR
GROWTH MARKETS

Initiatives for Growth Markets

International initiatives

Japan is proud of its delicious sweets, which we hope to share with people around the world and bring a smile to their faces with every bite. Our goal is to assist Japanese confectionery manufacturers looking to sell their products overseas. With this in mind, we are working to expand our overseas sales channels.
We also work to discover tasty confectionery from all over Japan and offer it to consumers overseas.
Based on the know-how we have accumulated over the years, we would like to provide the kinds of Japanese sweets that consumers in other countries are looking for.
We will continue to strive to expand the export of Japanese sweets to promising overseas markets.

Commercialization of digital marketing

We wish to deliver the passion of the creators of confectionery to consumers. At the same time, we hope to convey all the feelings that consumers have when they enjoy confectionery to its creators. With this in mind, we manage the Okashi to Watashi (Confectionery and Me) owned media and social media accounts (Instagram, Twitter). Through articles, advertisements, online and offline events, and other means, Okashi to Watashi connects everyone from confectionery producers to consumers. It is YAMABOSHIYA's important duty to contribute to the confectionery industry by bringing people together, discovering new value, and turning this into business opportunities.
Okashi to Watashi is working on this mission with excitement and a strong desire to demonstrate the great power of confectionery to the world in various ways.