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Message from the President
Working as a Leading Company in the Confection Industry to Pass on Traditional Confection Culture and Create New Value
Since our founding, YAMABOSHIYA Co., Ltd. has contributed to the development of an affluent consumer society, based on our company creed of sincerity, effort, and ingenuity, and our management philosophy of providing general consumers with both "dreams" and "comfort," contributing to the development of food culture, and gaining the trust of society.
In recent years, the world has seen major geopolitical and economic changes due to the COVID-19 pandemic, the transition to a decarbonized society, and the Russian invasion of Ukraine. In this global environment, the confection market and industry in Japan are facing a major social structure issue of decreasing population due to rapidly declining birth rates, as well as critical issues such as high costs of raw materials and fuel, and shortages of materials and labor. On the other hand, new demand has appeared based on the "new normal" for consumers, brought on by the changing environment.
While tackling this dramatically-changing business environment head on, our company will think in earnest, as a specialized wholesaler, about what can be done through the power of confections, and take action on that basis. We hope we can count on your continuing support going forward.
President
Yoshitaka Ino