PRODUCT DEVELOPMENT
FUNCTION
Product Development
Bringing innovation to the confectionery industry with a keen awareness of the changing times
Montoile Co., Ltd.—a Marubeni Group company—has been handling the planning and development of original brands as well as the discovery of imported products.
Developing original brands involves planning the product concept for the market, discussing the technical aspects and price with the manufacturer, and incorporating various ideas and opinions into the design of the product.
Montoile utilizes store sales data and Yamaboshiya’s proprietary buyer data to plan and develop various brands while taking product strength and lineup into consideration.
For imported products, we exclusively sell brands for which we have acquired import agency rights.
original brand development
Our original products are developed from concept to creation from both a market-oriented perspective and a product-oriented perspective.
We provide comprehensive support to retailers, from planning that helps set products apart to the selection of contract manufacturers, product development, sales floor proposals, and after-sales data analysis.
private brand development
We provide comprehensive support to retailers, from planning that helps set their products apart from those of other brands to the selection of contract manufacturers, sales floor proposals, and after-sales data analysis.
Imported products
We have acquired import agency rights for leading overseas brands. We are the only company in Japan permitted to sell these products, and also undertake their customization for the Japanese market.